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IWD 2017: Spotlight on the women of SOASTA

There’s an amazingly talented and diverse group of women here at SOASTA, throughout every area of the company. I’ve been in this industry long enough to know that this diversity didn’t happen by accident, but rather is the result of intent – an intent that comes both from acknowledgement of what’s fair and right and from the understanding that inclusive companies make better products and are more successful.

In honor of International Women’s Day, I sent some questions out to the amazing women here at SOASTA. Here’s what they said.

Michelle Carrizosa, Data Scientist

What project are you excited about these days?

Working with a team at SOASTA and a team at a large retailer. I have been a customer of this retailer for a few years and it is exciting helping them improve their website. I was given the opportunity to design projects, I spoke there on-site and held office hours where we taught them how to use our product. It is very rewarding seeing their team full of excitement and ready to learn everything our product has to offer.

When you were a young girl, what did you think you’d do when you grew up?

When I was a young girl I wanted to be an architect. I even put together this entire portfolio of houses and buildings I had designed. I was an architecture major at California Polytechnic San Luis Obispo. My first quarter, I realized I was not cut out for architecture. Instead I decided to follow my strengths and pursue a degree in mathematics.

Who are the women who’ve inspired you?

My grandmothers have both been a huge inspiration. One of my grandmothers lived in Mexico with my grandfather after they got married. She brought all five of her children to the United States because she wanted them to receive an education and to have a bright future. My other grandmother has always fought for education, is always compassionate about others, and has worked in low-income communities her whole life, going above and beyond for any family that she felt needed it.

What advice would you give to girls and women who are considering a career in tech?

If you have the need and desire to keep learning, then you will accomplish much more than you ever thought possible.

What are your big tech predictions?

Internet access is something people all around the world would benefit from. This would make information more accessible and open communication for approximately four billion people currently without internet access. Whether this is accomplished by drones or satellites, a collaborative effort amongst various companies may one day provide global internet access.

Jenny Coupe, VP Customer Acquisition

What project are you excited about these days?

Implementing Marketo’s realtime personalization.

When you were a young girl, what did you think you’d do when you grew up?

Fantasy: Lead singer in a rock band

Practical: Lawyer

Who are the women who’ve inspired you?

Sheryl Sandberg, Ellen DeGeneres.

What advice would you give to girls and women who are considering a career in tech?

Collaboration and interpersonal skills go a long way.

What are your big tech predictions?

Massive convergence in the marketing technology/tech stack.

Jen Finney, Marketing Program Manager

What project are you excited about these days?

Website personalization – the shift to making the most of our web visits by personalizing the experience for both our known and unknown visitors. I am really excited to start this project as it will help foster relationships with outside organizations, making it easy for them to find the content and information they are looking for, as well as offer up some assets that are relevant to their job, their company, their industry, etc. The options are really limitless.

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The SOASTA platform enables digital business owners to gain unprecedented and continuous performance insights into their real user experience on mobile and web devices in real time and at scale.