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Latest Blogs from SOASTA Blog
How many times have you asked yourself “What if?” “What if we could go to Mars?” “What if we had autonomous vehicles?” And how about something you could take action on right now, not years in the future? How about: “What if my digital property ...
In case you missed it… here’s my latest roundup of performance-related news, research, and case studies. This month, we have some fantastic case studies from Instagram and The Financial Times, some new stats about mobile, hard-won wisdom about how to build a performance cul...
If you care about web performance, then you’ve no doubt been following Google’s Accelerated Mobile Pages (AMP) Project, which seeks to create better, faster experiences for mobile users. According to Google, AMP pages load 85% faster than standard mobile pages. Not only do ...
Unexpected traffic surges and non-performant pages can wreak havoc on your users — and ultimately on your business. At SOASTA, we care about ensuring that your site is always up and running as smoothly as possible. That’s why we’re excited about the Spring 2016 releas...
At SOASTA, our goal is to help you get the visibility into web performance you need to make your pages and apps faster. That’s why the mPulse team is very excited and proud to announce the Spring 2016 release of the SOASTA Digital Performance Management (DPM) platform. Packed wit...
In my last post I discussed the importance of building a performance culture and the common traits of first-class teams to drive that culture across the organization. The first step in reaching any destination is to understand your starting point. This post establishes a framework for ...
The makeup of a performance team is largely dependent on the size and complexity of the organization, its website(s), and applications. There are a number of common roles and responsibilities that need to be addressed for measuring, testing and optimizing the performance of a web prope...
I recently attended STPCon in San Francisco. It was a good software testing conference, and STP continues to welcome performance testing in a way most other testing conferences do not. I led a tutorial called Interpreting and Reporting Performance Test Results, which I want to share in...
If you’re one of the 68 million Americans who have yet to file their taxes, there’s some good news: the IRS says you have three extra days. But there are perils to waiting till the eleventh hour. And according to a Harris survey we commissioned earlier this month, many peop...
These days, back-end performance for most sites has been optimized and is resilient to scaling issues or traffic. Today, the shift in attention needs to be at the front end — where customer experience matters. Back-end monitoring is important, but… When traditional APM vend...
One year ago, Google announced that it was expanding its use of mobile-friendliness as a ranking signal. Last month, it announced that, beginning in May, it would be rolling out new changes that “increase the effect of the ranking signal to help our users find even more pages tha...
This week has been a blur for me. If your week has been blurry, too, then there’s a chance you may have missed out on these excellent posts, articles, and videos by some smart folks in the web performance space. (If you can suggest more, let me know in the comments!) Synthetic, R...
I’ve worked in digital performance analytics for fifteen years. A recurring issue I run into is the misinterpretation of performance statistics. This misinterpretation has a couple of unfortunate outcomes: It leads customers to dismiss helpful suggestions and undervalue small performan...
I’ve spent years researching and writing about the intersection of web performance and business metrics, and I can tell you with a huge degree of certainty that while there’s a massive amount of research available about the correlation between performance and revenue/conver...
One of the most surprising lessons I’ve learned since joining SOASTA is that the data analytics world is still learning some difficult lessons – the same difficult lessons that distributed systems development learned a decade ago. One of the most interesting of these is the effec...
Amidst the hustle and bustle that was the recent eTail West, one thing was clear to me: many online retailers haven’t figured out the empirical relationship between customer experience and digital performance. Why? Many brands simply do not pay much attention to the infrastructur...
eTail West is just 3 days away. We are looking forward to getting together with the best-of-the-best in Internet Retail next week in Palm Springs. As I began preparing for my chairperson’s opening remarks and panel discussions with industry luminaries (Nine West, Haggar, Ritani, Living...
Okay, I’ll be the first person to admit that organized sports — much less football — are not my thing. (Shhh… don’t tell our CEO, who recently wrote about the Super Bowl for the Huffington Post.) But as a UX geek, I am interested in how people use the inte...
We are at the beginning of a massive, disruptive digital transformation that is fundamentally changing the way we live, work, and consume. By 2020, some estimate that the digital economy will represent $20 trillion to the global economy. Today’s consumers are mobile, social, and hyper-...
Today is an exciting day here at SOASTA: it’s the Winter 2016 release of our Digital Performance Management (DPM) platform! The SOASTA DPM platform consists of five key technologies – mPulse, CloudTest, TouchTest, Digital Operations Center (DOC) and Data Science Workbench – that ...
You told us what you need, and we listened. The Winter 2016 release of the SOASTA Digital Performance Management (DPM) platform brings a ton of much-anticipated updates to the solutions – mPulse, CloudTest, TouchTest, Digital Operations Center (DOC) and Data Science Workbench – that ma...
So, I know what you’re probably already thinking. Hmm… a New Year’s Resolution blog post when we’re more than halfway through January? Kind of late, isn’t it? Well, procrastination is a nasty habit, and not on my New Year’s resolution list. So there....
We have a lot of experts at SOASTA. This is great year-round, for obvious reasons, and it’s extra great at the start of the year when you want to assemble a list of top-drawer predictions (read: most of them could actually happen) for what’s around the corner. Read on to fi...
As a performance company, it’s not often that we here at SOASTA get to encourage people to slow down and enjoy some downtime.
It wouldn’t be the end of the year without a roundup post, am I right? According to Google Analytics, these were the most-read posts of 2015 here on the Beacon. (I chose nine — one for every month this blog has been alive.) Mobile performance, page bloat, single-page apps, ...
Black Friday is behind us, but chances are you’re still hunkered down and focused on web performance for the remainder of the holiday season. And for good reason. The internet has become an integral part of so many things we do during our holiday downtime… looking up recipe...
Every six months I take a look at a handful of key stats from the HTTP Archive — a fantastic repository of historical data around the size and composition of half a million of the most-visited websites in the world — and I benchmark them against the previous six months. For...
At some point, every website goes down. The bigger the site, the more likely its outage is to make the news. The tech media loves outage-related headlines, and Thanksgiving weekend is a predictable feeding frenzy. I have no interest in performance-shaming sites that experienced issues ...
A typical web page today can contain upwards of 75 third-party scripts, such as ads and analytics beacons. If you care about web performance, these scripts can be the bane of your existence. But third parties aren’t going away. They add value to site owners by generating revenue ...
Way back in 2011, I helped create one of the first sets of infographics on the topic of web performance. Why? Because at the time, it felt like the performance space was filled with words, numbers, and spreadsheets. Nobody was talking about performance in a way that put a human face on...
I’m beyond thrilled to announce that, not only am I (finally!) working on a book that ties together all the research I’ve spent years corralling — about the intersection of web performance, user experience, and business metrics — but a preview version of the boo...
Recently in the SOASTA 55.20 update we added support for Microsoft Azure Resource Manager (ARM), a management feature of Microsoft Azure. After moving to this latest CloudTest release, you’ll find great improvements in speed and reliability of Azure servers in your load and performance...
For the web performance community, the hunt for a single metric that captures the entire user experience on a website is kind of like the quest for the holy grail. On the one hand, there’s pretty much universal agreement that there’s no single metric that fully captures the...
This week at SOASTA, we’re out in full force at the Velocity conference in New York. (You can check out all our conference goings-on here.) We’re also releasing a few ebooks that take a deeper dive into the topics than we’re able to cover in a short speaking slot. On ...
I usually don’t mix business and politics — especially with the 2016 US presidential race heating up like beach sand on a hot, sunny July day in Florida — but I’m going to break from that rule just this once. Why, you ask? Well, in US politics, these early days ...
For close to two decades now, businesses have discovered opportunities to use Internet-based interactive applications to improve or expand their “brick and mortar” businesses. Now, whether its retail, wholesale, manufacturing or services, the vast majority of businesses in ...
What’s the performance “sweet spot” — defined as the page load time that yields the peak conversion rate — for any given site? It’s a fascinating question because there’s no single answer. The sweet spot can change from day to day (or even from...
Rarely as a marketer do I have the chance to introduce something I need myself. Well, that’s exactly what I did at the GrowthBeat Summit a couple of weeks ago. The nice folks at VentureBeat invited me to demo the next-gen CMO Digital Operations Center™ (DOC), the new “USS Starshi...
I was just reviewing my Twitter feed for the past week and realized there are a ton of great articles in there that deserve more attention than a mere tweet. I never cease to be grateful for this wealth of great reading around performance and user experience. When I first started worki...
At SOASTA, the top 10 online retailers all use our performance testing solutions. Here’s what they all have in common: They all do a full-scale pre-holiday dress rehearsal of web and mobile users on their production infrastructure. Today I’m going to tell you why and how th...